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Drive Traffic with Fresh Content by Cody Moya If you do update articles on a regular basis, make certain that the release date of the current article is prominently displayed somewhere

on the article's page so that the surfer can see that the article is fresh. You should also maintain a dated archive of all the articles you've had on your site with their release dates at the top, so that casual browsers can also see you have a track record of maintaining fresh content.But many web surfers go to your site, click away, and never return. How can you keep them coming back? Newsletters An emailed newsletter can be the most powerful tool you have to maintain repeat customers. It's a simple concept. You compose the

newsletter in either plain text or in HTML. Allow your customer to sign up for free to receive your newsletter in their email every time it's released. Collect the email addresses, compile them into a database, and send out your newsletter on at least a monthly basis.